Tagged with: user research
Experience mapping and modelling
You are looking to:
- Develop a deeper understanding of the services you deliver and their impact on the lives of your customers
- Deepen your understanding of the behaviours, values and identity of a particular demographic segment
- Identify the drivers
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Design research
You are looking to:
- Understand the explicit and hidden needs of the people who experience your services
- Break assumptions about the customers and clients who interact with your organisation
- Obtain meaningful and usable segmentations of the users of your
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