Tagged with: personas
Experience mapping and modelling
You are looking to:
- Develop a deeper understanding of the services you deliver and their impact on the lives of your customers
- Deepen your understanding of the behaviours, values and identity of a particular demographic segment
- Identify the drivers
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Co-design of public services
You are looking to:
- Be confident that changes to the design and delivery of your organisations’ services will result in an improved citizen experience
- Understand the needs of the citizen and how policy can be designed to meet these
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