We use strategic and design thinking to help clients define their identity, their directions, their goals and their indicators of success. Strategy design is concerned with the future and with interconnections. It involves thinking beyond immediate actions and reactions to the larger system of interconnected factors. Strategy design extrapolates alternative scenarios of how the larger system may play out in the future; identifies the most appropriate course of action to take us towards our preferred futures; and identifies the points of leverage to influence the system to best achieve the outcomes and goals of the organisation.

Strategy development is the non-delegable work of the senior team of an organisation. We believe that the strategic knowledge needed to run an organisation resides within the senior team. They don’t need people telling them what to do. What they are seeking is help to organise their thinking and to bring out the diversity of ideas from across the organisation. Senior teams generally want guidance for ongoing strategic conversations and for ideas to shape these conversations into a coherent strategic identity and direction.

Effective strategy design ensures that the actions of an organisation work collectively to achieve the preferred future state and to make the organisation more strategically appropriate and systemically viable.