Innovation is not mysterious; it is simply coming up with new, insightful ideas that are useful and will work. It is also an organisational function that requires specific tools, methods and focus. Innovation can range from small improvements to a complete transformation in the way an organisation delivers value to its customers. It is critical to be clear on the innovation intent and scope, and to align the innovation approach to the expected outcome.

Innovation activity requires divergent thinking—the greater the degree of change, the broader the divergent thinking that is needed before converging on a proposed solution for implementation. Effective innovation also requires effective collaboration—different functions need to be able to come together at the right time and with a shared language and understanding and be able to work together effectively in an agile manner.

Finally, innovation needs insights from the outside—from the world of the users and those who will be affected by the change. Unless there is an explicit and effective approach to ensuring that insights from the users’ world weigh in along with business and technology considerations, this powerful innovation enabler won’t be leveraged to its fullest potential.

Design thinking goes hand in hand with innovation because it is about envisioning better futures and creating visible representations of these. Design thinking is about visualising what could be, in terms that are real to people both inside and outside the organisation. Design thinking is driven by experience, insights, empathy and curiosity. These features provide the platform for generating potential solutions that are interconnected to deliver a new and improved user experience.

The goal of innovation and design thinking is to be able to consistently generate and manage breakthrough ideas, as well as solve complex problems, to move the organisation towards its strategic vision and increase its value for the public.

If innovation is the destination, then design thinking is the vehicle.